Quick! Imagine you have to come up with a catchy name for a project and website whose mission is to expose false political information online. … [Read more...] about What’s in a Name? Everything.
Best Discovery/Probing Question Ever
Not actually a question, here’s a very simple, yet powerful, way to get prospects to open up about the real issues, goals, hopes and concerns … [Read more...] about Best Discovery/Probing Question Ever
How to Add Impact to Numbers
A friend sent me the following, which is a great example of how to take large abstract numbers and make them real for your viewers, clients, or … [Read more...] about How to Add Impact to Numbers
4 Steps to Your “Bottom-Line” Metaphor
How do you persuade customers to use your services over those of other–often larger–competitors? How do you underscore in a vivid, … [Read more...] about 4 Steps to Your “Bottom-Line” Metaphor
New Source for Creating Engaging Presentations
Every so often I come across a new resource for presenters that I think is particularly exciting and useful and I would like to pass this one along to … [Read more...] about New Source for Creating Engaging Presentations
How Not to “Speechify”
Many people freeze up and perform poorly when they present online or in person. I recently coached the President of a local learning … [Read more...] about How Not to “Speechify”
