Getting the attention of your customers, whether in an advertisement, email, social media post, or presentation, can be a challenge. My guest blogger this week, business owner Ryan Scott, shares his tips to help you interrupt and engage your
customer’s attention in print or in person.
Start with a question – A series of rhetorical questions stimulate the audience’s mind as they ponder the answers.
Use a Quotation – A familiar quote can be a great way to start a presentation or marketing message. Quotes can come in many forms:
Proverbs: Wisdom from proverbs can be a great opening line.
Movie quotes: A well-placed, pertinent movie quote can perk up and entertain your audience
A new twist: Put your spin on a favorite quote or use a quote that may be familiar to you but not to others.
Tell a story – Nothing compels attention like a well told story. A story will arouse curiosity, empathy and