What’s Your Greeting Worth?

How do you feel when you receive a “Dear Sir,” “Dear Madam,” or “To Resident” letter? You probably trash it. It has no real value to you. Clearly, the sender is doing a message blast, without any real consideration of who you are.   Yet, many people sent out generic holiday greetings and don’t realize how those messages are likely to be dismissed as equally insincere.
Even if you have a huge mailing list and, as a practical matter, need to do a generic holiday blast, it is smart to personalize the greetings you send to your top clients and prospects.  You want your message to stand out. You want them to feel special towards you. You want
them to feel they are special to you. It takes a little extra time to do this but that time  is well worth it. 
There are many ways to personalize your greeting. Just reference what