A unique location dedicated exclusively to the profession of sales and our primary objective from day one, has been to redefine the parameters governing sales team performance. Our contributors have been carefully chosen and each one brings a unique element of expertise and experience, which allows us to provide a constant supply of “best of breed” resources, all refreshed daily.

JF Initiatives remains totally committed to continually raising the bar in terms of sales team performance by delivering world ­class resources, which are freely accessible to everyone, everywhere.

Featured Books

The First Meeting Differentiator

Lee Salz

Traditional discovery meetings must die! Today's buyer demands it. They no longer tolerate one-sided sales interrogations that serve the seller but provide no value to them. If they agree to a meeting with you, they expect something more—a consultation experience [ More Here ]

The Framemaking Sale: Sell More by Boosting Customer Confidence

Brent Adamson & Karl Schmidt

Business-to-business commerce is broken. Today’s customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision [ More Here ]

10 Things They Hate About YOU: A CX Playbook for Leaders

Lance Gruner

In today’s hyper-connected, AI-enabled world, customers aren’t just leaving your company—they’re leaving loud. And they’re not walking away because of price or product. They’re walking away because of friction-filled experiences, broken processes, billing nightmares, deceptive policies, and customer service that [ More Here ]

Featured Contributors

Shawn Casemore

Shawn Casemore helps companies globally develop an environment of Unstoppable SalesSM, removing uncertainty and creating a predictable sales year over year. As a professional speaker, consultant, advisor, and the author ... [More Here ]

George Brontén

George Brontén is a life-long entrepreneur, with 20 years of experience in the software space and a passion for sales and marketing. With the life motto “Don’t settle for mainstream,” ... [More Here ]

Tiffani Bova

Tiffani Bova is a global customer growth and innovation evangelist . CRM). Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity ... [More Here ]

Latest Interviews, Videos & Podcasts

The Difference Between a Lead and a Prospect

Mark Hunter

Too many salespeople confuse leads with prospects. And when you mix those up, you lose time, energy and momentum. A lead might be interested. They might have pain. They might [ Listen Here ]

Human-First Sales Enablement with Britta Lorenz

Paul Fuller at Membrain

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Britta Lorenz, Business Excellence and Enablement Lead at Growth Matters International, to explore what [ Listen Here ]

The One Mistake That Kills Startup Revenue Faster Than Anything Else

Kristie K. Jones

This great conversation with Shane is packed with practical real world revenue wisdom you can apply today. How can you turn revenue chaos into a predictable system? ... We cover [ Listen Here ]

Where in the World will you go today?