Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
The Leadership Discipline That Protects Performance from Distraction Most sales organizations do not lose performance suddenly. They lose it gradually as attention fragments and priorities blur. Calendars fill with urgency. Leaders stay busy. Standards quietly soften. By the time results [ More Here ]
Traditional discovery meetings must die! Today's buyer demands it. They no longer tolerate one-sided sales interrogations that serve the seller but provide no value to them. If they agree to a meeting with you, they expect something more—a consultation experience [ More Here ]
Business-to-business commerce is broken. Today’s customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision [ More Here ]
Shawn Casemore helps companies globally develop an environment of Unstoppable SalesSM, removing uncertainty and creating a predictable sales year over year. As a professional speaker, consultant, advisor, and the author ... [More Here ]
Nigel is considered one of the early pioneers of social selling. His mission is to help sales people enjoy their work more and help their companies survive and prosper, by ... [More Here ]
"Your Virtual Vice President™” Jim Cathcart is one of the best known and most award-winning motivational speakers and authors in the business. He has authored 20 books; including “Relationship Selling” among his ... [More Here ]
In this episode of The Art and Science of Complex Sales, CEO of Mindworx, Matt Sucha explores why better sales results come from understanding how people actually make decisions. Drawing [ Listen Here ]
On a recent episode of The Sales Hunter Podcast, Mark sat down with Ty Bennett, author of Redefining High Performance, to unpack what real high performance looks like and the science [ Listen Here ]
Shep interviews Mark Valentino, Head of Business Banking at Citizens Bank. He talks about engaging and retaining the new generation of employees by creating a workplace culture that prioritizes meaning, flexibility, and [ Listen Here ]
