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B2B Reads: Why Decisions Aren’t Important, Building Conflict Capacity, and the Corporate AthleteMatt Heinz - 17 April 2021
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the...[ read more ]
Creating a Customer-Centric Culture That Aligns Employees With CustomersMike Esterday - 16 April 2021
Building a customer-centric culture is more challenging than you might initially think. But every organization has the ability to build...[ read more ]
31 Conditions That Predict Your Sales Opportunity is in TroubleDave Kurlan - 16 April 2021
Long article for the weekend. In December I took delivery on my all-time favorite new car and I've been driving...[ read more ]
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