Giving advice to clients who are doing something you know is not beneficial for them can be pretty tricky. On the one hand, you don’t want to insult them. On the other hand, as an experienced professional, you are obligated to saving them from making a mistake.
Ginny Carter is in a field where she finds herself in that situation on a regular basis and she solves that problem very tactfully—with vivid metaphors.
Ginny is a business book ghostwriter and book coach, who helps entrepreneurs, consultants and other business experts write books designed to vault them into respected thought leaders and in-
Ghostwriter – dices containing the word ghostwriter a book glasses and a fountain pen.
demand speakers. Part of her job is to tell clients what they don’t always want to hear.
Notice how vivid her metaphors are…
Watch the Flow
Often, a client wants to add in material to the text I’ve ghostwritten for them,
