I recently changed dentists. My new dentist doesn’t talk. Oh, he can physically talk, but beyond, “Hello.” “Open.” “Close.” “Done.” and “Good-bye”, … [Read more...] about The Perfect Balance for Sales Success
Emails That Paid Off – with Metaphors
Some prospecting emails win business and some just disappear into the ether. Clients of serial entrepreneur Yassin Shaar happily fall into the former … [Read more...] about Emails That Paid Off – with Metaphors
A Lost Client That Did Not Have to Happen
This true story led to lost business. It didn’t have to happen. What would you have done? Stasha had a long-time monthly contract with XYZ service to … [Read more...] about A Lost Client That Did Not Have to Happen
From Manager to Leader – with a Metaphor
What would you do if a colleague (let’s call him Joe) came to you with this problem? “I don’t know what to do. I was appointed to this new job as … [Read more...] about From Manager to Leader – with a Metaphor
A Really Stupid Way to Lose a Client
Clients may leave for many reasons beyond our control: a change in decision-makers, a budget cut, a change in strategy, a better product, etc. … [Read more...] about A Really Stupid Way to Lose a Client
Agree With This Metaphor?
See what you can learn from this unexpected source about the power of metaphors to make what you say most accessible, interesting, and persuasive to … [Read more...] about Agree With This Metaphor?
