Challenge: How do you make dry, technical explanations or serious strategic recommendations resonant and memorable beyond the basic facts so that … [Read more...] about Wrap It Up — With a Metaphor
My Last Blog
Hello, everyone. After nearly ten years of posting, I find it is time to retire my ‘Make What You Say Pay!” Blog, although my monthly … [Read more...] about My Last Blog
Metaphor Minute: Think “Popeye!”
What do you spend your marketing time thinking about? When you ask life insurance marketing guru Lynn Lavender that question, she’ll tell you she … [Read more...] about Metaphor Minute: Think “Popeye!”
What Masterful Presenters Do: President Zelensky
When the stakes are high, strong presentation strategy is a necessity, not a luxury. That strategy was in full display this week when Ukraine’s … [Read more...] about What Masterful Presenters Do: President Zelensky
Crypto Clarified – with Metaphors
Confused by cryptocurrencies? Baffled by the Blockchain? Bewildered by Bitcoin? You are not alone–which is why Sonia Dumas is so much in … [Read more...] about Crypto Clarified – with Metaphors
Was it the Butler?
A phony check is cashed. Who wrote it? An anonymous bullying letter is found on a desk at work. Who left it there? A suspicious Last Will and … [Read more...] about Was it the Butler?
