In the December Metaphor Minute, I shared how one person uses a sand metaphor during holiday get-togethers to neutralize potential explosions with … [Read more...] about Complaining Client? Think “Rubber Band”
Latest “Metaphors That Sell” podcast and youtube interview with copywriting guru David Garfinkel. If your success depends on selling, persuasion or … [Read more...] about Special New Podcast/Interview for Metaphor Minute Readers
(Originally published in 2018, this post remains timely for your upcoming holiday get togethers.) If the holiday season is, as the song says, the … [Read more...] about Give the Gift of Sand
(This topic is just too timely to hold for next month, so here is a second November Metaphor Minute.) What do an obituary, an election, and a … [Read more...] about Special Metaphor Minute: The Perfect Metaphor
The election is next week and all this campaigning will (finally!) be over. At rallies across the country, candidates and their allies are doubling … [Read more...] about Would You …?
How do you attract people to a field (sales) that they think has a notoriously suspect reputation? How do you turn perceptions of sales as a “pushy,” … [Read more...] about Changing Minds – One Story/One Metaphor At a Time