In the December Metaphor Minute, I shared how one person uses a sand metaphor during holiday get-togethers to neutralize potential explosions with … [Read more...] about Complaining Client? Think “Rubber Band”
Special New Podcast/Interview for Metaphor Minute Readers
Latest “Metaphors That Sell” podcast and youtube interview with copywriting guru David Garfinkel. If your success depends on selling, persuasion or … [Read more...] about Special New Podcast/Interview for Metaphor Minute Readers
Give the Gift of Sand
(Originally published in 2018, this post remains timely for your upcoming holiday get togethers.) If the holiday season is, as the song says, the … [Read more...] about Give the Gift of Sand
Special Metaphor Minute: The Perfect Metaphor
(This topic is just too timely to hold for next month, so here is a second November Metaphor Minute.) What do an obituary, an election, and a … [Read more...] about Special Metaphor Minute: The Perfect Metaphor
Would You …?
The election is next week and all this campaigning will (finally!) be over. At rallies across the country, candidates and their allies are doubling … [Read more...] about Would You …?
Changing Minds – One Story/One Metaphor At a Time
How do you attract people to a field (sales) that they think has a notoriously suspect reputation? How do you turn perceptions of sales as a “pushy,” … [Read more...] about Changing Minds – One Story/One Metaphor At a Time
