This month’s newsletter is as timely today for sales training as it was when it originally ran in 2014, particularly because attention and … [Read more...] about Train to the Brain (with Metaphors)
R U Missing Metaphor “Magic?”
Ever notice how both in times of joy and times of crisis we reach for metaphors to describe what is happening? (“I’m on cloud nine!” “It was a … [Read more...] about R U Missing Metaphor “Magic?”
Make Advice Stick – With Metaphors
Giving advice about how to live or how to succeed in business, can often, for various reasons, fall on deaf ears as “yeah, yeah, yeah.” However, add … [Read more...] about Make Advice Stick – With Metaphors
Wrap It Up — With a Metaphor
Challenge: How do you make dry, technical explanations or serious strategic recommendations resonant and memorable beyond the basic facts so that … [Read more...] about Wrap It Up — With a Metaphor
My Last Blog
Hello, everyone. After nearly ten years of posting, I find it is time to retire my ‘Make What You Say Pay!” Blog, although my monthly … [Read more...] about My Last Blog
Metaphor Minute: Think “Popeye!”
What do you spend your marketing time thinking about? When you ask life insurance marketing guru Lynn Lavender that question, she’ll tell you she … [Read more...] about Metaphor Minute: Think “Popeye!”
