Have You Ever…?

Have you ever been in a social gathering where someone starts to tell a story and it goes nowhere? Perhaps they are interrupted early in the story and they never get their listener’s attention back. Or maybe they give so much detail and take so long to tell the story that the audience dwindles; those people who do stick around until the story’s bitter end do so either out of kindness or because they don’t know anyone else at the party. At such events it is likely you will have a lot of conversations and hear a few stories, so it is understandable to forget about someone’s mid-party flop.
Similarly, when the inability to tell a coherent and accurate story is the first thing you see on a company’s website, potential customers will run the other way. Unlike those sympathetic or kind few who will endure through a poorly told