Let’s eavesdrop on a recent phone call between a sales manager and her prized sales professional. Sales manager: “We have a new qualified lead that I … [Read more...] about New Discovery Call Insights Stack Up Against Sales Decks
5 Types of Essential Selling Content to Serve Today’s B2B Buyer
In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of help and servitude rather than pushing and selling. … [Read more...] about 5 Types of Essential Selling Content to Serve Today’s B2B Buyer
The Mereo Revenue Performance Accelerators Series: Maintain Control of the Buying Journey
Building credibility and trust with your buyers early in order to guide and shape the buying journey can increase the likelihood of being chosen as … [Read more...] about The Mereo Revenue Performance Accelerators Series: Maintain Control of the Buying Journey
Are You Going to Let AI Replace Our Future Selling Workforce?
Most selling careers follow a similar trajectory. Even for me, years ago as I finished my education at Baylor University, I joined the workforce in an … [Read more...] about Are You Going to Let AI Replace Our Future Selling Workforce?
The Seller Trust Fall
The lie starts as a way to avoid causing disappointment, not as an act of malice. “Why did you not attend school today?” the Blue Fairy asks a small … [Read more...] about The Seller Trust Fall
RICH Virtual Content: Part II — Is your virtual content full of innovative ideas and insights?
No one predicted the sales environment that exists today. Likewise, no one can confidently predict the road ahead. Virtual selling presents a … [Read more...] about RICH Virtual Content: Part II — Is your virtual content full of innovative ideas and insights?
