Jay Mitchell

In the fast-paced world of B2B solution marketing, content is both an asset and a challenge. Marketers need to communicate value across multiple … [Read more...] about Beware the Content Explosion: A Smarter Approach for B2B Solution Marketing Leaders

This season, I have had the privilege of working with a Penn State Material Sciences and Engineering professor to help deliver part of the curriculum … [Read more...] about How B2B Leaders Can Avoid Costly Product Development Mistakes

There is no arguing it: Today’s selling organizations need aligned teams to achieve success. But with so many moving pieces, how do you bring your … [Read more...] about The Power of Perspective in Solution Marketing

A lot of B2B marketing efforts fail to resonate with buyers because they do not start with buyer needs, focus on how solutions uniquely address them … [Read more...] about This Is How to Grow Your Business with Solution Marketing

AI is a hot topic in the market today. If your sales team is talking about AI-enabled solutions, you can bet that your buyers will have questions — … [Read more...] about Is Your Sales Team Ready for the AI Question?

Selling teams that achieve sales excellence translates to organizations that can realize sustainable revenue performance and growth. We sat down with … [Read more...] about Joel Reed Sees 2 Parts to the Sales Excellence Equation