Jay Mitchell

No one predicted the sales environment that exists today. Likewise, no one can confidently predict the road ahead. Virtual selling presents a … [Read more...] about Deliver RICH Virtual Content: Part IV — Is your content supported by proof?

C-Suite executives are becoming more involved in your sales deals. They are 2.2 times more likely to join a sales cycle meeting now than pre-pandemic … [Read more...] about Why Are C-Suite Executives Now Joining Your Sales Calls? Prepare for This Marked Change.

Buyers and sellers struggle to remain in harmony — and naturally so: Buyer pains are often not recognized or are simply ignored, so “status quo” wins … [Read more...] about Sellers, Expect to Earn Equal Value to What You Serve Buyers

No one predicted the sales environment that exists today. Likewise, no one can confidently predict the road ahead. Virtual selling presents a … [Read more...] about Deliver RICH Virtual Content: Part III — Does your content address complexities unique to your audience?

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never … [Read more...] about Your Solution Strategy Is Desperate for Validation

Previously in our buyer/seller harmony series, we looked at salespeople in the role of the hero. And truly, salespeople and selling organizations do … [Read more...] about Sellers, Be the Patient and Empathetic Guide to Your Buyer’s Journey

When buyer/seller harmony is achieved, more than a sale is made. Value is exchanged. Yet, for a number of reasons, sellers are about as in harmony … [Read more...] about Sellers, Be the Heroic Expert — For Your Buyer

AUSTIN, TX (JAN 2021) — Mereo LLC, a leading consultancy to Fortune 50 B2B organizations and high-growth mid-enterprise companies, has been awarded … [Read more...] about Mereo Blog Awarded Bronze Medal in ‘Top Company Blog,’ Top Sales Awards 2020