This is a blog takeover by Steven Goas, sales enablement leader at Capital One. In the digital, customer-centric economy of 2021 and beyond, … [Read more...] about Sell me an outcome — not a product.
Finding Your Success in the Horizon: Strategic Product Themes
In product management, your strategy does not stop at understanding effective growth options and how to gain validation for your solutions. To achieve … [Read more...] about Finding Your Success in the Horizon: Strategic Product Themes
3 Lessons From 1 Year of COVID-19 Selling
We have been selling in COVID-19 conditions, at some capacity or another, for more than a year now. These are the biggest lessons the Mereo team has … [Read more...] about 3 Lessons From 1 Year of COVID-19 Selling
Sales Leaders: ‘Hope is Not a Strategy’ — But It Plays a Vital Role
Sales leaders, we are a quarter into this year now — and your salespeople have a great opportunity waiting for them. To reach personal goals. To meet … [Read more...] about Sales Leaders: ‘Hope is Not a Strategy’ — But It Plays a Vital Role
How the Baylor Bears Won a National Championship With a Culture — and Coach — Committed to JOY
In the world of college men’s basketball, let alone any sport, players are in the game to win. The hours of practice, the dedication of skills, the … [Read more...] about How the Baylor Bears Won a National Championship With a Culture — and Coach — Committed to JOY
Putting Differentiated Value in B2B Value Calculators
A value calculator seems like a selling organization’s dream come true: a tool that can actually demonstrate your solution’s real worth to a buyer. … [Read more...] about Putting Differentiated Value in B2B Value Calculators