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Jay Mitchell

It Is Time to Go Sustainable With Your Revenue Performance

Jay Mitchell - 8 June 2023

The year is already half over, and many B2B leadership teams will have an eye on the numbers: Are we reaching (or exceeding) our quotas? Are we on … [Read more...] about It Is Time to Go Sustainable With Your Revenue Performance

University of Tennessee Student Hired for Summer Internship

Jay Mitchell - 1 June 2023

Austin, TX (June 2022) The Mereo team is pleased to announce the recent hire of Jenna Mitchell for a summer internship position. Jenna is a rising … [Read more...] about University of Tennessee Student Hired for Summer Internship

Ultimate Pricing Power Part IV: THE FINAL STEPS TO A SUCCESFUL PRICING STRATEGY

Jay Mitchell - 25 May 2023

Previously we laid the groundwork for an effective pricing strategy, setting goals and gathering key inputs. Now it is time to take the final steps … [Read more...] about Ultimate Pricing Power Part IV: THE FINAL STEPS TO A SUCCESFUL PRICING STRATEGY

Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Jay Mitchell - 18 May 2023

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward … [Read more...] about Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Jay Mitchell - 11 May 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Rather than assign an ambiguous, arbitrary cost to … [Read more...] about Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Ultimate Pricing Power Part I: Who Is in Charge of Product Pricing?

Jay Mitchell - 4 May 2023

Pricing a B2B solution is complex. People are quick to debate pricing models and numbers. Sellers and buyers alike can fall prey to emotions over … [Read more...] about Ultimate Pricing Power Part I: Who Is in Charge of Product Pricing?

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