Deliver RICH Virtual Content: Part I — Is your virtual content relevant to your audience?

No one predicted the sales environment that exists today. Likewise, no one can confidently predict the road ahead. Virtual selling presents a cost-effective solution to current selling challenges — and likely will continue to be an integral part of any future mix of sales conversations.
 The foundations of value-oriented selling do not change in a virtual environment — they actually become even more important. In a “Seek to Serve, Not to Sell” fashion, sellers must put their prospect at the center of a sales conversation rather than pitching a product. This fosters value-based partnerships that extend benefits in both directions for years — something that has been true and will continue to be true.
Take a moment and assess your marketing and sales teams’ abilities to interact effectively and valuably in a virtual environment.
Are they pushing products? Or are they utilizing a “Seek to Serve” selling strategy through this new channel