Mereo President Discusses 2021 Sales Enablement Predictions in Top Sales Futurists Roundtable

AUSTIN, TX (NOV 2020) — In November 2020, Mereo founder and president, Jay Mitchell, was invited to join the Top Sales Futurist Roundtable panel, to make sales enablement predictions, tackling the question, “What is sales enablement going to look like in 2021?”
Mitchell was joined by three other sales enablement thought leaders — Tamara Schenk, author and strategic advisor of Showpad; David Mattson, CEO and president of Sandler Training; and Britta Lorenz, PDAgroup partner, sales department manager and WiSE DACH chapter lead — in this discussion led by Top Sales World founder Jonathan Farrington.
The Roundtable touched on the history of sales enablement — to which Farrington paid homage to his inspiration from a recent Mereo LLC post “A History of Sales Enablement – and Predictions for Its Future” — its purpose and its slow start. The panelists further debated the current sales enablement environment and standing, and spent the majority of