How do you best approach someone if you don’t have any connections? It’s far from ideal, and you will have a much better hit rate with a “social … [Read more...] about Cold email template (with AI help)
Cold when necessary
I’m a huge advocate of using human relationships to get into accounts. I really believe it’s a small world. As I’ve shown before you can get referred … [Read more...] about Cold when necessary
Are you frazzled?
I had an interesting discussion with a friend last week. They reminded me that the biggest problem facing many salespeople and business owners is … [Read more...] about Are you frazzled?
Getting to know your customer (AI version)
It’s critical to know your customer. What do they care about? What’s on their top 5 list? What do they do about fixing those things? What alternatives … [Read more...] about Getting to know your customer (AI version)
Spearfishing vs shotgun
I was asked a great question during a recent conversation with a founder: When should you take a spearfishing approach to finding new customers and … [Read more...] about Spearfishing vs shotgun
Off-Road vs On-Road Prospecting
Prospecting is hard. There’s no need to make it even harder. I’ve run dozens of experiments over the years on how to get through the door and start … [Read more...] about Off-Road vs On-Road Prospecting
