Do you need an Enterprise Selling Plan (ESP)?

Don’t panic. We will return to normalish, at some point.
We will start selling at some reasonable rate again,
soonish.
Budgets will be back in place and buyers will need things,
in a little whileish.
When all this happens, you may easily forget the lessons of
this panic/pandemic.
One of these lessons I believe is that big customers are good.
Big fish have big wallets
One reason you may forget this lesson is because big
customers are not easy to win. You
may go back to what is easy. Selling to enterprise accounts needs to be a
habit, like eating well or working out, you need to make it part of your DNA.
If you don’t make this a habit you may just keep snapping up the small fry that
come to you more easily.
I showed in my last blog post that the big guys have the money. When you don’t have them as your clients, you are swimming in a pool of