It can happen in an elevator, or at a networking event, or when you write a prospecting email. You need to say what you do. Unfortunately, what … [Read more...] about Grandma in the elevator (GPT version)
Reps need to self-source leads
According to recent research from SalesLoft best-performing senior salespeople (like Account Exectuives) need to self-source around 48% of their … [Read more...] about Reps need to self-source leads
The Money’s in the List
“The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Despite all the digital changes in in … [Read more...] about The Money’s in the List
Lost in the CRM forest?
I had a conversation this week with a business owner about how to improve their CRM data. It’s a conversation I’ve had many times over the … [Read more...] about Lost in the CRM forest?
Sales climate warming?
We may be entering a “new, new era” of selling—an era that takes us back to good old-fashioned relationship selling. Up to this point many of the … [Read more...] about Sales climate warming?
AI Oil
Data has been called the “new oil” because of its value to today’s computer systems. When it comes to AI, data is critical. AI needs huge amounts of … [Read more...] about AI Oil
