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It’s a great time for openers

Nigel Edelshain - 9 April 2020

realistic neon text Open on the brick wall.
It’s definitely not easy being in sales right now.
Deals are stalled in pipelines. People are putting off
decision-making until the “end of the crisis”. Some accounts are taking it on
the nose.
It’s also a very “human time”.
We are all having to adapt to new routines. We are just about all worried at some level—worried about getting sick; worried about losing our job; worried about our company going belly up.
Opening time
One idea in this very unusual environment is to seize this
opportunity to “open” new relationships.
It’s hard to close deals when the environment is so uncertain. It’s hard for your prospects to commit to a course of action when there are so many unknowns.
You should still try to close business where it makes sense; however, at the end of the day the buyer is still in charge of the decision-making process. You can help

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