Want to be an Expert?

I have had conversations with sales executives in the past where we came to an interesting conclusion: it would help them sell more if they were an expert.
Seems to make sense right? If you were an expert, wouldn’t it help you sell more?
But maybe a little voice might be saying in the back of your head, “I’m not an expert”. Well, good news. Anybody can become an “expert” these days.
Due to tools like blogging everyone can publish. And not only that, everyone can get their word out too. So if you can write, have something reasonably interesting to say, you can publish it and can the word out so some people read it. You are an expert.
An even if you cannot write to save your life there are other tools available to you to be an expert. If you can speak, you can start speaking at events – online (webinars)