It’s a really tough time for most companies to sell their products and services.
Much buying is “paused.” Buyers are wondering what the future holds for their companies–and themselves–and are having a tough time committing to purchases. Deals are stuck in the pipeline and new opportunities are in short supply.
1. A time to plan
Conversely, this slow time is a great time to plan for the future.
What happens after this crisis is over? What’s your company’s strategy when businesses do start buying again? Now is the time to upgrade your business plan. Now is the time to consider how this crisis could actually be a silver lining for your firm.
One item to seriously consider for your enhanced business plan is how you can add some more enterprise level customers. (I define enterprise accounts as companies with over 1,000 employees, definitions vary).
This does not apply to all companies. Some firms sell products
