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Jay Mitchell

How a Leading SaaS Company Won Big by Focusing on Growing Existing Accounts

Jay Mitchell - 30 May 2024

In 2020, Resurgens Technology Partners, a prominent private equity firm, triggered the final piece of merging together three leading business … [Read more...] about How a Leading SaaS Company Won Big by Focusing on Growing Existing Accounts

AI Does a Poor Impersonation of the Voice of the Customer

Jay Mitchell - 23 May 2024

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their end users, everything from their … [Read more...] about AI Does a Poor Impersonation of the Voice of the Customer

Achieve Organizational Alignment: The Client Success Team

Jay Mitchell - 16 May 2024

Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after but less often achieved. … [Read more...] about Achieve Organizational Alignment: The Client Success Team

The Mereo Revenue Performance Accelerators Series: BE THE BOSS OF YOUR SALES MEETINGS

Jay Mitchell - 9 May 2024

Bossing your meetings is about establishing control and direction in every sales engagement between you and the buyer. Too often, sellers enter … [Read more...] about The Mereo Revenue Performance Accelerators Series: BE THE BOSS OF YOUR SALES MEETINGS

RICH Virtual Content: Part II — Is your virtual content full of innovative ideas and insights?

Jay Mitchell - 17 December 2020

No one predicted the sales environment that exists today. Likewise, no one can confidently predict the road ahead. Virtual selling presents a … [Read more...] about RICH Virtual Content: Part II — Is your virtual content full of innovative ideas and insights?

Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Jay Mitchell - 10 December 2020

Every organization is caught between the tug of customer-driven demands and market-driven forces. And the scary truth is that many leaders ignore one … [Read more...] about Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

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