Products and services are the lifeblood of any organization. And the men and women who don the title product manager or product marketing manager must uphold the lofty tasks of creating true value for their target buyers — and delivering on it. It takes a certain person to do this well. And their success, as I have witnessed in my 25+ years of product experience, is often not predicated on typical qualifications such as educational and experience levels or even subject matter expertise. Rather, at the end of the day, for a product or solution manager to be successful, it comes down to what is inside a person’s head and heart — I am talking their:
Leadership prowess
Communication effectiveness
Execution and follow-through
Curiosity and growth
Drive
Let us explore what makes a successful product manager tick >>
Leadership prowess
The following product management traits all contribute to what it means to be an effective leader in