Your 3 Greatest B2B Lead Generation Activities for 2H 2020

B2B lead generation traditionally has centered around in-person engagements. Salespeople traveled by car and plane to meet with prospects and maintain relationships with buyers. Coffee shop meetings, in-office discussions, dinners and golfing filled schedules. Now, due to social distancing, buyers are turning even more to the internet to research solutions and even make B2B purchases. But where does that leave salespeople?
While B2B sellers have been adapting in the interim — and many are still hoping in-person lead generation and nurturing will return soon — there are a number of activities your salespeople can invest in now, virtually and at a safe distance, to serve up value to your buyers.
Thought Leadership Counsel
Times are strange — some might even argue unsettling. Your buyer always has pains to deal with, but in 2020 these pains turned on their heads and morphed into something new and daunting. One of the greatest tools salespeople