The State of Revenue Performance 2020: Opportunities for B2B Sellers Navigating the Pandemic

The performance of the top companies around the globe is indicative of our current economic environment — and also offers direction forward for where sellers can best Seek to Serve for sustainable revenue performance.
In Mereo’s sixth annual revenue performance report of Fortune 500, Global 500 and Russell 2000 companies, we have identified a continuing trend of slow revenue growth and a new issue of poor profit performance. A variety of issues have influenced this negative performance trend, and uncovering these faults will help us explore strategies to move forward successfully — and may help your organization avoid these revenue pitfalls altogether.
NOTE! This article was written in collaboration with Austin Greene, Mereo’s 2020 summer intern and rising Baylor University senior majoring in Professional Selling, Entrepreneurship and International Business.
Performance Evaluation Highlights
In the past fiscal year, 47% of Fortune 500 companies experienced a profit reduction compared to the previous year — meaning that