Many of you are small biz entrepreneurs, so effective marketing is critical to your success. With that in mind, I am happy to … [Read more...] about Halloween Sales Treat
When Clients Rush You with a Problem…
Your client calls up frantic with a problem he wants resolved immediately. What do you do? Your likely reaction is to ask questions about the … [Read more...] about When Clients Rush You with a Problem…
TearDown or Fixer-Upper?
So you have what you think is a great idea to solve a major problem. Unfortunately, your idea is rather complex to explain to the people whose support … [Read more...] about TearDown or Fixer-Upper?
Tip for Dealing with Price Pressure
One way to deal with price pressure (there are others) “Persist — with Justification.” If you can justify your terms, it is not … [Read more...] about Tip for Dealing with Price Pressure
Visual Aid or Visual Attack?
Which of these do you do when your desk is a mess and you can’t deal with everything on it anymore? Freeze? Leave? I bet you ultimately … [Read more...] about Visual Aid or Visual Attack?
Deliver Tough Love Metaphorically
“Metaphor is how we nail the jelly of reality to the wall” is a quote from a new book by Joe Moran called “First, You Write a … [Read more...] about Deliver Tough Love Metaphorically
