• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Deliver Tough Love Metaphorically

Anne Miller - 18 September 2019

“Metaphor is how we nail the jelly of reality to the wall” is a quote from a new book by Joe Moran called “First, You Write a Sentence.” Moran’s characterization is one of the best descriptions I’ve seen for why metaphors belong in the skill set of anyone whose success depends on the ability to sell, influence, advise, or explain anything to others.  Moran’s observation is fully embraced by this month’s featured “Metaphorian,” Brian Perry, Book Launch Marketing Pro, who uses metaphors to help authors sell their books.
The Challenges 
In the book marketing world, one of the most effective strategies authors have for promoting their books is speaking to large groups. They have to engage and intrigue an audience so successfully that the audience will run to buy their book and spread the word about how terrific it is. 
However, because authors are so close to their “baby,” they frequently

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative