Deliver Tough Love Metaphorically

“Metaphor is how we nail the jelly of reality to the wall” is a quote from a new book by Joe Moran called “First, You Write a Sentence.” Moran’s characterization is one of the best descriptions I’ve seen for why metaphors belong in the skill set of anyone whose success depends on the ability to sell, influence, advise, or explain anything to others.  Moran’s observation is fully embraced by this month’s featured “Metaphorian,” Brian Perry, Book Launch Marketing Pro, who uses metaphors to help authors sell their books.
The Challenges 
In the book marketing world, one of the most effective strategies authors have for promoting their books is speaking to large groups. They have to engage and intrigue an audience so successfully that the audience will run to buy their book and spread the word about how terrific it is. 
However, because authors are so close to their “baby,” they frequently