One way to deal with price pressure (there are others) “Persist — with Justification.” If you can justify your terms, it is not necessary to change them. Example:
WEAK:
Seller: That will be $1500.
Buyer: You must be joking! I will only pay $1000.
Seller: How about $1200
BETTER
Seller: $1500 is a very fair price. Your specs are unusual and it will take me X percent more time to do Y for you.Now, if you want to amend the specs, then you can save $500.Otherwise $1500 is the
best price.
Keys To Success
Believe in the value of your service or product
Know the value of your offer to your buyer (in terms of revenue, time saved, reduced cost, efficiencies, etc.)
Speak calmly with confidence
Be prepared to walk away if an acceptable deal cannot be worked out
Caving in to pressure sets a terrible precedent for future dealings with a client, calls into question the legitimacy of your original price, and