So you have what you think is a great idea to solve a major problem. Unfortunately, your idea is rather complex to explain to the people whose support you need for it. What do you do?
Drown your listeners in the details of your idea?
Talk v–e–r–y s–l–o–w–l–y and hope for the best?
Rushthroughthedetailsanddazzlethemwithyourenthusiasm? Or,
Use an appropriate metaphor to simplify your explanation and make your idea instantly more meaningful?
That is the challenge that the various Democratic presidential candidates face each time they have to explain and differentiate their health plans to the American public. (To date, none of them seem to be doing this too well.)
Enter The New York Times
However, while the Democrats struggle to communicate the essence of their plans to the American public, The New York Times came up with an elaborate home
construction metaphor to help mere mortals like us understand what they seem to be offering.
I encourage you to