Many of you know my book, “The Tall Lady with the Iceberg,” which specifically shows sales and business people how to use metaphors to sell, persuade, … [Read more...] about Summertime Metaphor Reading
It’s Magic
Metaphors save the day when you have to deliver predictable information. One such occasion is the graduation speech. How do you engage and hold the … [Read more...] about It’s Magic
What’s in a Name? If It’s a Metaphor – Everything!
Poet and author Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made … [Read more...] about What’s in a Name? If It’s a Metaphor – Everything!
April Metaphor Minute: “Imagine” Metaphors
Is your content important? Yes. Is it complex? A bit. Also, somewhat dry? Unfortunate. Podcast, blog, speech, or product, how do you entice someone … [Read more...] about April Metaphor Minute: “Imagine” Metaphors
(Metaphorical) Food for Thought
Online or in-person, the holidays are a time for family, fun, and food, so it seems appropriate to look at examples of how food metaphors have been … [Read more...] about (Metaphorical) Food for Thought
Save a Life, Save a Sale – Same Smart Strategy
This story started out badly but ended well. What happened in between contains a lesson for anyone in sales. No! I’m Not Going! A friend called … [Read more...] about Save a Life, Save a Sale – Same Smart Strategy
