“Frame” How Clients See, Think, & Act

I was deeply flattered last week when a U.S. Senator’s assistant wrote to say her boss loved my metaphor book, “The Tall Lady with the Iceberg,” and would I have some time for a conversation with him? Of course, I said, “Yes.” A student of language, as all politicians–and all communicators–must be, we had a lovely conversation discussing the power of metaphors to frame an argument. For anyone who still doubts the power of metaphors to frame an issue or to shape thinking, here are two current examples from the news.
Though these issues may be of greater global import than those in your business, the key principle is the same: what people see is what they believe and what they believe drives how they act.  What 
metaphors do you use to help people see the value that ultimately gets them to do business with you?
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