With the stress of the election over, the promise of a working vaccine, and a rising stock market (as of this writing), there is reason to be cautiously optimistic about the future. However, at the present moment, buyers who want your product/service may still be reluctant to spend money now. Here are eleven ways to help them feel more comfortable about doing business with you.
Discount for a Trade
Think of what has value to you beyond your pricing and trade that for a discount. It might be worth your while to offer a special discount if your buyer agrees to
Personally introduce you to three prospects you have been wanting to meet, but who you do not know
Recommend you on various social media (with you writing the recommendation copy!)
Commit to a multiple-year vs. a one year contract
Barter one of their services for part of your service/product price
Start before a specific date
Modify their