3 Different Ways to Get Through to Prospects

What can you do to get a rapid response from prospects? Try one or all of these three approaches.
Get a Referral
Warm introductions are always better than cold calls. Check out LinkedIn and your internal company contacts to see who might know your prospect and request to be introduced to that person. People tend to agree to initiate conversations when approached that way. For more on selling by referral, check out, “No More Cold Calling” by referral selling expert, Joanne Black.
Do Something Unexpected
If constant emails and phone calls are not working, try something different, e.g., send a cartoon themed to business. A favorite of mine is one where the assistant is handing a note to her boss as he is obviously returning from lunch and she is saying, “While you were out, the paradigm shifted.” Relate that to specific changes in your prospect’s industry and, then, why it is worth having