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George Brontén

How to Use AI to Build a Competitive Edge

George Brontén - 16 July 2025

An effective sales organization is one that uses its resources to build capacity, not just efficiency. In a world where technology is hurtling forward … [Read more...] about How to Use AI to Build a Competitive Edge

Podcast – Look Me In the Eye with Julie Hansen

George Brontén - 13 July 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Julie Hansen, sales trainer, former actor, and author of Look Me … [Read more...] about Podcast – Look Me In the Eye with Julie Hansen

Capacity Beats Efficiency: How VMCL Gives Complex Sales Teams the Edge

George Brontén - 9 July 2025

The most effective B2B sales organizations are more than just efficient. They’re effective. They make good use of salespeople’s time, they bring home … [Read more...] about Capacity Beats Efficiency: How VMCL Gives Complex Sales Teams the Edge

Podcast – Four Questions with Kelly Riggs

George Brontén - 6 July 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Kelly Riggs, sales performance coach and founder of The Business … [Read more...] about Podcast – Four Questions with Kelly Riggs

The Future Belongs to Sellers Who Can Zoom Out and Back In

George Brontén - 2 July 2025

I recently encountered an interesting concept in a Bloomberg article about Warren Buffet. In it, Buffet is quoted as saying, “‘the single best measure … [Read more...] about The Future Belongs to Sellers Who Can Zoom Out and Back In

Your Real Competitor is The Status Quo: How to Structure Your Thinking to Avoid It

George Brontén - 25 June 2025

For sales teams engaged in complex sales, the most common reason for a “no deal” is not that the prospect chose another solution. It’s that they … [Read more...] about Your Real Competitor is The Status Quo: How to Structure Your Thinking to Avoid It

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