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George Brontén

From Manufacturing to Medical: A B2B Growth Platform That Speaks Your Language

George Brontén - 15 October 2025

We often talk about complex sales as if there were one singular approach to helping buyers make high-stakes purchasing decisions. But in reality, we … [Read more...] about From Manufacturing to Medical: A B2B Growth Platform That Speaks Your Language

8 Reasons Your Sales Managers Need to Become Excellent Coaches

George Brontén - 8 October 2025

I attended an interesting event in London a few weeks ago, a Chalk and Talk on the topic of coaching with Tony Cross of Growth Matters International. … [Read more...] about 8 Reasons Your Sales Managers Need to Become Excellent Coaches

Why You’re Not Closing The Deals You Should

George Brontén - 1 October 2025

The 2025 Sales Performance Scorecard Study Key Trends Analysis is out, and the industry news is not (all) good. While more than half of sales … [Read more...] about Why You’re Not Closing The Deals You Should

Turning Fear Into Confidence with Adam Boyd

George Brontén - 28 September 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Adam Boyd, CEO of The Northwood Group. Drawing on a career in sales … [Read more...] about Turning Fear Into Confidence with Adam Boyd

3 Reasons Sales Managers Don’t Follow Up (And What To Do About It)

George Brontén - 24 September 2025

In any kind of coaching, whether it’s weight loss, fitness, or complex sales, follow-up is key to success. If you hire a coach to help you lose … [Read more...] about 3 Reasons Sales Managers Don’t Follow Up (And What To Do About It)

You Have to Get Vulnerable and Push Back

George Brontén - 17 September 2025

We are firmly in the age of AI now, with all its exciting sales tools and supports. At Membrain, we’ve got our own take on it that we’re excited to be … [Read more...] about You Have to Get Vulnerable and Push Back

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