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George Brontén

Podcast – Sales as a Foundation with Raju Bhupatiraju

George Brontén - 24 August 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Raju Bhupatiraju, founder & CEO of Power of Disruptive … [Read more...] about Podcast – Sales as a Foundation with Raju Bhupatiraju

Growth Comes From a Complex Web of Small Changes, Not a Giant Heroic Leap

George Brontén - 20 August 2025

I was interested recently to read this post by Matt Green on LinkedIn. In it, he points out that when organizations hand down large growth targets … [Read more...] about Growth Comes From a Complex Web of Small Changes, Not a Giant Heroic Leap

Podcast – Rewiring Sales with Vinit Shah

George Brontén - 17 August 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Vinit Shah, founder of the London School of Sales. Vinit shares … [Read more...] about Podcast – Rewiring Sales with Vinit Shah

Membrain in the Age of AI: A Look Ahead

George Brontén - 13 August 2025

As George’s Co-CEO and Chief Product Officer at Membrain, I’m picking up the pen (well, keyboard) and stepping onto the blog today! It’s such an … [Read more...] about Membrain in the Age of AI: A Look Ahead

“The Hard Part Is Where You Grow”

George Brontén - 6 August 2025

Yes, I’m a more than a little obsessed about our propensity to avoid the hard work, constantly hitting the “Easy Button,” but this is probably one of … [Read more...] about “The Hard Part Is Where You Grow”

Is Sales a Profession, or a Craft?

George Brontén - 29 July 2025

At Membrain, our vision is to “Elevate The Sales Profession.” But is sales even a profession? Barry Trailer, the founder of Sales Mastery, LLC and … [Read more...] about Is Sales a Profession, or a Craft?

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