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George Brontén

Podcast – Sales Forecasting Simplified with Mike Simmons

George Brontén - 22 June 2025

Paul Fuller and Mike Simmons, founder of Catalyst Sales, dive deep into transforming sales forecasting by focusing on just two critical metrics: … [Read more...] about Podcast – Sales Forecasting Simplified with Mike Simmons

Structured Thinking Is A Linchpin Skill, and Your Salespeople Need To Get Better At It

George Brontén - 19 June 2025

There has never been a time in history when the ability to think has been as critical to complex sales as it is now. Two recent reports, one by the … [Read more...] about Structured Thinking Is A Linchpin Skill, and Your Salespeople Need To Get Better At It

Embracing The “Messiness” Of Buying And Selling

George Brontén - 11 June 2025

As human beings and business professionals we crave structure and order in everything we do. We build carefully architected sales processes. Our … [Read more...] about Embracing The “Messiness” Of Buying And Selling

Podcast – The Chemistry of Coaching with Wesleyne Whittaker

George Brontén - 8 June 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Wesleyne Whittaker, founder of Transformed Sales, a former chemist … [Read more...] about Podcast – The Chemistry of Coaching with Wesleyne Whittaker

Aesthetic Curiosity Helps You Sell Smarter and Better

George Brontén - 4 June 2025

I recently came across the term “aesthetic curiosity” in the context of psychotherapy, and got “aesthetically curious” about its potential application … [Read more...] about Aesthetic Curiosity Helps You Sell Smarter and Better

Podcast – From Tactics to Truth with Matt Long

George Brontén - 1 June 2025

In this episode of The Art and Science of Complex Sales Podcast, we’re joined by Matt Long, co-author of Winning Faster and co-founder of Strategic … [Read more...] about Podcast – From Tactics to Truth with Matt Long

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