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George Brontén

What Is a Decision-Making Catalyst?

George Brontén - 15 July 2026

The role of a salesperson is simple or complex in direct proportion to the complexity of the buyer’s decision-making process. In transactional sales, … [Read more...] about What Is a Decision-Making Catalyst?

Building Trust in Cold Calls with Brent Long and Nick Massaro

George Brontén - 12 July 2026

In this episode of The Art and Science of Complex Sales, our guests Brent Long, owner of Long on Life and Nick Massaro, Sales Effectiveness Consultant … [Read more...] about Building Trust in Cold Calls with Brent Long and Nick Massaro

Stop Coaching The Deal, Playing Whack-A-Mole In Our Coaching

George Brontén - 8 July 2026

Once a manager accepts that coaching is the job, the next problem shows up immediately. What do you coach? … [Read more...] about Stop Coaching The Deal, Playing Whack-A-Mole In Our Coaching

The Hidden Beliefs That Shape Sales with Paul Fuller

George Brontén - 5 July 2026

In this episode of The Art and Science of Complex Sales, Membrain’s CRO, Paul Fuller, explores the hidden impact of limiting beliefs in sales. … [Read more...] about The Hidden Beliefs That Shape Sales with Paul Fuller

The First 90 Days: The Playbook for Sales Leaders Inheriting a Team

George Brontén - 1 July 2026

If you’ve recently inherited a sales organization from another sales leader, you know how critical the first 90 days can be. You want to make a good … [Read more...] about The First 90 Days: The Playbook for Sales Leaders Inheriting a Team

Unlocking Hidden Growth with Maggie Zwierko

George Brontén - 28 June 2026

In this episode of The Art and Science of Complex Sales, our guest Maggie Zwierko, Practice Partner at SalesStar North Carolina, explores companies … [Read more...] about Unlocking Hidden Growth with Maggie Zwierko

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