George Brontén

AI is changing how salespeople research, prospect, and prepare. But when it comes to earning a buyer’s trust, technology can only take you so far. … [Read more...] about Building Trust in Sales in the Age of AI with Julie Thomas

I learned from working and collaborating with Derek and Laura Cabrera of Cabrera Lab that every complex system actually operates on very simple rules. … [Read more...] about Four Simple Rules to Success in Complex Sales

AI is changing how sales teams work, but does that mean the fundamentals of good selling have changed too? In this episode of 3 Questions from The … [Read more...] about AI in Sales, Sales Tools & Timeless Fundamentals with Dave Kurlan

A fish in a pond knows a lot about its pond. It knows where to find insects to eat, and where to hide when a bigger fish swims by. It knows where to … [Read more...] about What the Fish Doesn’t Know

Why do some sales teams keep winning while others seem to rely on timing, relationships, and a little bit of luck?  … [Read more...] about How to Win More in B2B Sales with Jeff Bajorek

Imagine this: It’s date night, circa 1999. Netflix hasn’t been invented yet, and you’re planning a cozy night in with your sweetheart. You head out to … [Read more...] about How To Stay Relevant In the Age of AI