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George Brontén

Sell the Problem, Not the Product: 3 Questions with Michael Koory

George Brontén - 23 October 2026

Some of the biggest questions in sales have surprisingly simple answers. In this episode of the 3 Questions series, Michael Koory joins Paul Fuller … [Read more...] about Sell the Problem, Not the Product: 3 Questions with Michael Koory

We Built a CRM for An Era That Ended. We Had No Idea It Would be Exactly What the New Era Needed

George Brontén - 22 October 2026

Long ago, in the far, far times back before generative AI was a twinkle in the eye of the digital universe, I got the idea that sales data should be … [Read more...] about We Built a CRM for An Era That Ended. We Had No Idea It Would be Exactly What the New Era Needed

The Five Power Moves with Kelly Riggs

George Brontén - 16 October 2026

Many sales managers were once top salespeople. Then they got promoted, and suddenly the skills that made them successful were no longer enough. Kelly … [Read more...] about The Five Power Moves with Kelly Riggs

Building Vs. Buying In the Age of AI: The Sales Leader’s Guide

George Brontén - 14 October 2026

As I discovered on vacation last summer, almost anyone can build a software application with Claude. The great democratization of coding has arrived, … [Read more...] about Building Vs. Buying In the Age of AI: The Sales Leader’s Guide

How to Be an Effective Sales Manager with Walter Crosby

George Brontén - 9 October 2026

What makes a sales manager effective? What does great coaching really look like? And how do salespeople get better at doing the things that make them … [Read more...] about How to Be an Effective Sales Manager with Walter Crosby

Rediscovering Joy in the Age of AI

George Brontén - 7 October 2026

It’s autumn here in Stockholm, a gorgeous time of year. The changing leaves and the crisp air call us outside to enjoy the last of the good weather … [Read more...] about Rediscovering Joy in the Age of AI

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