Here’s a painful paradox. Managers create the very problems they try to avoid. That’s why it’s time for you to quit your job. No, I’m not suggesting … [Read more...] about Why most managers should quit their job today
Is putting more content in inboxes really such a great idea?
Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get … [Read more...] about Is putting more content in inboxes really such a great idea?
“People buy from people…”
I don’t know how many times I’ve read this mantra about selling. I don’t know how many times I’ve repeated it, myself. Somehow, today, I read it in … [Read more...] about “People buy from people…”
How to attain “strength and peace of mind” for your company – Berotec’s story
Berotec is a Swedish consultancy that specializes in IT, technology, and management. Their business includes smaller, individual companies within the … [Read more...] about How to attain “strength and peace of mind” for your company – Berotec’s story
Facilitating the B2B buyer journey
Statistics tell us that 50% of all non-technical graduates of four-year colleges will spend some career time as salespeople. There are over 4000 … [Read more...] about Facilitating the B2B buyer journey
Is it finally time to ditch your CRM?
When CRM was invented, it was a revolution in the way salespeople managed their data. Instead of bulky paper-based Rolodexes, we now had digital … [Read more...] about Is it finally time to ditch your CRM?
