This is the fourth entry in my series introducing the main patterns and “moves” from DSRP theory to structure more successful complex B2B sales. If … [Read more...] about How to Win More Deals with DSRP’s Zoom In/Zoom Out “Move”
Why Cheatsheets And Hacks Don’t Deliver
My feeds in social media are filled with Cheatsheets, Hacks, Templates—all sorts of tools. They attract lots of interest, lots of requests. People are … [Read more...] about Why Cheatsheets And Hacks Don’t Deliver
Podcast – Accountability is Culture with Mark Hunter
In this episode of the podcast, we’re joined by Mark Hunter, The Sales Hunter. This episode unpacks one of the most misunderstood—and … [Read more...] about Podcast – Accountability is Culture with Mark Hunter
Sales Success Depends on Clear Distinctions
Clear distinctions are a hallmark of clear thinking. Unless you know what a thing IS and, importantly, what it IS NOT, you cannot begin to think … [Read more...] about Sales Success Depends on Clear Distinctions
According to Users, Membrain Outperforms Our Biggest Competitor on (Almost) Every Score
I’m very proud of what we’ve built at Membrain. We set out to build a platform that would genuinely help companies engaging in complex sales become … [Read more...] about According to Users, Membrain Outperforms Our Biggest Competitor on (Almost) Every Score
Structured Thinking Structures Sales Opportunities That Win… Research Project with Cabrera Lab
As I’ve written elsewhere, I have been studying Cornell’s Cabrera Lab's work for a while now, learning to apply their Systems Thinking framework, … [Read more...] about Structured Thinking Structures Sales Opportunities That Win… Research Project with Cabrera Lab
