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George Brontén

The Three Incorrects with Steve Reid

George Brontén - 19 October 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Steve Reid, CEO and founder of Venatas. With over three decades of … [Read more...] about The Three Incorrects with Steve Reid

From Manufacturing to Medical: A B2B Growth Platform That Speaks Your Language

George Brontén - 15 October 2025

We often talk about complex sales as if there were one singular approach to helping buyers make high-stakes purchasing decisions. But in reality, we … [Read more...] about From Manufacturing to Medical: A B2B Growth Platform That Speaks Your Language

8 Reasons Your Sales Managers Need to Become Excellent Coaches

George Brontén - 8 October 2025

I attended an interesting event in London a few weeks ago, a Chalk and Talk on the topic of coaching with Tony Cross of Growth Matters International. … [Read more...] about 8 Reasons Your Sales Managers Need to Become Excellent Coaches

Why You’re Not Closing The Deals You Should

George Brontén - 1 October 2025

The 2025 Sales Performance Scorecard Study Key Trends Analysis is out, and the industry news is not (all) good. While more than half of sales … [Read more...] about Why You’re Not Closing The Deals You Should

Turning Fear Into Confidence with Adam Boyd

George Brontén - 28 September 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Adam Boyd, CEO of The Northwood Group. Drawing on a career in sales … [Read more...] about Turning Fear Into Confidence with Adam Boyd

3 Reasons Sales Managers Don’t Follow Up (And What To Do About It)

George Brontén - 24 September 2025

In any kind of coaching, whether it’s weight loss, fitness, or complex sales, follow-up is key to success. If you hire a coach to help you lose … [Read more...] about 3 Reasons Sales Managers Don’t Follow Up (And What To Do About It)

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