What inspires this week’s post was an email I received from my first graphic designer who I worked with some 30 years ago. We always liked each … [Read more...] about Networking Tip in a Time of Pandemic
Stories Sell in Politics — & in Business
Republican or Democrat, if you were watching the Democratic convention, you saw how telling stories engages, elicits emotion, and underscores the … [Read more...] about Stories Sell in Politics — & in Business
What’s in a Name? Everything.
Quick! Imagine you have to come up with a catchy name for a project and website whose mission is to expose false political information online. … [Read more...] about What’s in a Name? Everything.
Best Discovery/Probing Question Ever
Not actually a question, here’s a very simple, yet powerful, way to get prospects to open up about the real issues, goals, hopes and concerns … [Read more...] about Best Discovery/Probing Question Ever
How to Add Impact to Numbers
A friend sent me the following, which is a great example of how to take large abstract numbers and make them real for your viewers, clients, or … [Read more...] about How to Add Impact to Numbers
4 Steps to Your “Bottom-Line” Metaphor
How do you persuade customers to use your services over those of other–often larger–competitors? How do you underscore in a vivid, … [Read more...] about 4 Steps to Your “Bottom-Line” Metaphor
