“Metaphor is how we nail the jelly of reality to the wall” is a quote from a new book by Joe Moran called “First, You Write a … [Read more...] about Deliver Tough Love Metaphorically
Why Don’t They Just Say “No?”
How often does this happen? You did your due diligence, you had a series of great meetings, your presentation went well, the prospect seemed … [Read more...] about Why Don’t They Just Say “No?”
If It Looks Like A Duck…Is It?
“Only the right diagnosis can lead to the right treatment” is both the premise of a fascinating new Netflix show called … [Read more...] about If It Looks Like A Duck…Is It?
A (Dangerously) Overlooked Discovery Question
I had a surprising online experience that just stopped me in my tracks. First, I thought it was funny. Then, I realized it was brilliant.* I was … [Read more...] about A (Dangerously) Overlooked Discovery Question
Who’s Who in the (Sales) Zoo?
Potentially revolutionary, article in The Wall Street Journal today has a direct parallel to sales success. Apparently, The Business Roundtable, … [Read more...] about Who’s Who in the (Sales) Zoo?
Set Your Trap, Metaphorically Speaking
You are going through the feed on your favorite social media and you come across… “Getting crabby about marketing. It’s … [Read more...] about Set Your Trap, Metaphorically Speaking