How do you distinguish yourself from competition in the minds of prospects? Get some ideas from this week’s Time Magazine’s 100 Most Influential People issue. Not unlike your business challenge, the editors needed to create catchy phrases and metaphors to capture the essence of each person on their list. What crisp, memorable description can you create to describe the essence of what you do or who you are?
Many of Time’s Icons, Leaders, Titans, Pioneers, and Artists are given mildly engaging descriptions, e.g., Singer Khalid (Unique Soul), Artist Luchita Hurtado (Painting a Legacy), Mahershalla Ali, Actor (Acting with Empathy)
But many are given more vivid, resonant, intriguing descriptions. See if you can match these members of the 100 with their metaphoric tags. (Answers found after my signature)
1. Sandra Oh, actress
A. Clairvoyant
2. Ezra Levin, Activist
B. Truth Seeker
3. NancyPelosi , Speaker
C. Free Spirit
4. Lebron James, Basketball
D. Wavemaker
5. Spike Lee, Director
E. Role Model
6. Lady Gaga
F.