What we do in sales operations is based on structure and organization – it’s about defining standards that are needed across process, … [Read more...] about Sales Operations Is a Balancing Act
How do you engage, equip and empower your sales force when it comes to prospecting? To be precise, how do you prepare, and what do you provide for … [Read more...] about Think Before You Automate Your Prospecting Efforts
Sales data is the source for insights that help sales organizations make better decisions to achieve better results. Yet less than one-third (30%) of … [Read more...] about Why Sales Data Strategy Matters
Last week, I discussed the role of tailored content in driving customer engagement. We covered all of the steps required to tailor your content along … [Read more...] about Why Consistency Matters: Connecting Content, Training and Coaching Services
When you think about your annual sales planning process, where does sales tech come into play? It’s most likely toward the tail end of the … [Read more...] about Is Sales Tech an Afterthought in Your Planning Process?
Looking at sales enablement through the lens of the customer to drive customer engagement is crucial to success. I discussed in recent blogs why … [Read more...] about Customer Engagement: Only Relevant Content Can Move the Needle