Think Before You Automate Your Prospecting Efforts

How do you engage, equip and empower your sales force when it comes to prospecting? To be precise, how do you prepare, and what do you provide for your SDRs and BDRs?
According to my email inbox, we’re not making any progress when it comes to comprehensive and effective prospecting emails. In fact, in collecting and analyzing the messages I receive, I can tell you with absolute certainty that things are getting worse.
Prospecting emails that are not on target damage your brand and your credibility. (Click to tweet)
Let me share with you an email I received from a BDR in the sales space. It’s not about blaming someone; it’s about sharing, showing and explaining a neutralized example so that we all can hopefully get better at it.
Tamara,
Here at we have discovered a breakthrough in the way content is delivered, communicated, and digested across sales teams and prospects.
With marketing teams, there is