Customer Engagement: Only Relevant Content Can Move the Needle

Looking at sales enablement through the lens of the customer to drive customer engagement is crucial to success. I discussed in recent blogs why it’s important to align your enablement services to the customer’s path and why the foundational process alignment is a prerequisite to setting yourself up for success. If you missed those blogs, the reasons why, the related data points and simple steps for getting started, click here and here.
Today let’s see why this foundation is so important when it comes to driving customer engagement with tailored content services. (Click to tweet)
As a quick reminder, customer engagement covers the way organizations and their customer-facing professionals get in touch with customers along the entire customer’s path. Customer engagement can only be effective if all efforts are tackled from the customers’ perspective, from their customer’s path. That’s why I mapped out the essentials for you over the past two weeks.