Why Sales Data Strategy Matters

Sales data is the source for insights that help sales organizations make better decisions to achieve better results. Yet less than one-third (30%) of participants in our 2019 World-Class Sales Practices Study agreed they have a clear strategy for leveraging data as an asset for their organization. (Click to tweet) In a previous blog, we discussed what to keep in mind when defining a clear data strategy. Today we look at why having one matters.
The state of sales data
Considering the state of sales technology, where organizations have an average of 10 sales technologies in place – with four or more planned within the next 12 months (2018 Sales Operations Study) – it can be overwhelming for many sales organizations to get their arms around how to use the available data across their disparate systems. In addition, the majority (75.8%) of organizations that participated in our 2019 World-Class Sales Practices Study