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Tamara Schenk

Five Steps to Improve Your Value Messaging Approach

Tamara Schenk - 8 February 2018

What’s the role of value messaging in sales enablement? Basically, value messaging is the glue that allows you to align your content and training … [Read more...] about Five Steps to Improve Your Value Messaging Approach

What have you done for me lately? Overlooked elements of account management

Tamara Schenk - 6 February 2018

Existing customers are the life’s blood of many business models. In the 2017 World-Class Sales Practices Study, sales organizations reported that, on … [Read more...] about What have you done for me lately? Overlooked elements of account management

Why Your Enablement Services Must Be Aligned On A Value Messaging Level

Tamara Schenk - 1 February 2018

Imagine that your global marketing team has created new value messages for a new product launch. This messaging goes into the team’s online content, … [Read more...] about Why Your Enablement Services Must Be Aligned On A Value Messaging Level

How To Cut And Polish Your Sales Enablement Diamond

Tamara Schenk - 6 December 2017

Sales enablement is a very fast growing discipline: In 2013 19% of our study participants reported having an enablement initiative or function. In … [Read more...] about How To Cut And Polish Your Sales Enablement Diamond

Sales Enablement Society’s Conference in Dallas: My Takeaways

Tamara Schenk - 14 November 2017

Jonathan Farrington interviewed me for Top Sales Magazine to discuss my takeaways from the Experience Sales Enablement conference in Dallas. JF: You … [Read more...] about Sales Enablement Society’s Conference in Dallas: My Takeaways

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