In our 2018 Buyer Preferences study, we heard directly from B2B buyers, and they weren’t dismissive of sellers. But they weren’t impressed … [Read more...] about Talent: Both Strategy Gap and Opportunity
Customer Engagement and its Role in Sales Enablement
Just back from an amazing Sales Enablement Society Conference in Denver. Two days packed with fantastic presentations, workshops, experience rooms and … [Read more...] about Customer Engagement and its Role in Sales Enablement
Talent: Sales Transformation’s Missing Element
Sales talent, the people resources within a sales organization as characterized by their aptitudes and abilities, is increasingly a pain point for … [Read more...] about Talent: Sales Transformation’s Missing Element
Implementing Sales Technology Requires Sales Enablement and Sales Operations to Work Together
On Tuesday, Seleste Lunsford shared some of the findings on sales technology in our 2018 Sales Operations Optimization Study. One of her … [Read more...] about Implementing Sales Technology Requires Sales Enablement and Sales Operations to Work Together
Navigating a Myriad of Sales Technology Tools
There are a number of sales technology roadmaps that do a good job of trying to document the abundance of sales technology providers in the … [Read more...] about Navigating a Myriad of Sales Technology Tools
Sales Operations and Sales Enablement Share Responsibility for Forecast Accuracy
How was the last forecast meeting, the last pipeline review you attended? In which role did you attend the meeting – sales, sales operations or … [Read more...] about Sales Operations and Sales Enablement Share Responsibility for Forecast Accuracy
