Sales talent, the people resources within a sales organization as characterized by their aptitudes and abilities, is increasingly a pain point for sales leaders. As such we recently worked with over 300 sales leaders around the world to better understand why talent is so challenging, the impact that good, or lacking, talent has on the organization, and what is being done about it in the sales industry. We are pleased today to launch the 2018 Sales Talent Report based on survey responses from sales executives, sales enablement leaders, sales operations leaders and sales managers from 321 organizations from around the world.
What we found is that not only is sales talent a painful issue, it is crippling many sales organizations’ ability to transform themselves to meet modern selling challenges. In fact, only 16% of sales leaders said that they were confident that they have the talent they need to succeed in