Customer Engagement and its Role in Sales Enablement

Just back from an amazing Sales Enablement Society Conference in Denver. Two days packed with fantastic presentations, workshops, experience rooms and lots of networking within the global sales enablement tribe.
I led a very well-received session, “Customer Engagement: Solving the Gap Between Buyer Preferences and Seller Behaviors.” I shared a preview of our upcoming 2018 Sales Enablement Study (available soon for study participants and research members) that also contained specific customer engagement questions.
Today, in the first part of this series, let me share what customer engagement is, how it fits into sales enablement and why getting this right is so crucial to achieve the desired results.
Customer engagement covers the way organizations and their customer-facing professionals get in touch with their customers along their entire customer’s path.
Customer engagement is not a marketing issue only, it is not a sales issue only, and it is not a service issue only. Customer engagement