Last week’s Growth Acceleration Summit from Zoominfo featured a fantastic set of speakers across sales and marketing. In fact, the clear theme of the … [Read more...] about Who’s on your Revenue Squad? (+3 more sales/marketing alignment tips)
Sales Pipeline Radio, Episode 119: Q&A with Jeffrey K. Rohrs @jkrohrs
By Matt Heinz, President of Heinz Marketing I trust you’re taking full advantage of your commute by tuning into great podcasts. May I suggest our … [Read more...] about Sales Pipeline Radio, Episode 119: Q&A with Jeffrey K. Rohrs @jkrohrs
Matt’s App of the Week: LeadIQ
Yes there are a lot of list sources out there. And frankly, many of them ultimately pull data from similar sources. So what you use may come down to … [Read more...] about Matt’s App of the Week: LeadIQ
B2B Reads: Sales Management Landmines and Missing Metrics
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: Sales Management Landmines and Missing Metrics
“How I Work”: Jon Ferrara, CEO of Nimble @jon_ferrara #HowIWork
By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is … [Read more...] about “How I Work”: Jon Ferrara, CEO of Nimble @jon_ferrara #HowIWork
3 Critical Steps for Marketing Attribution Success
Marketing Performance Management (MPM) and attribution is gaining awareness and adoption among B2B marketers, especially with attribution analysis. … [Read more...] about 3 Critical Steps for Marketing Attribution Success
