Who’s on your Revenue Squad? (+3 more sales/marketing alignment tips)

Last week’s Growth Acceleration Summit from Zoominfo featured a fantastic set of speakers across sales and marketing.  In fact, the clear theme of the conference and speaker topics was more effective, seamless and productive alignment between B2B sales and marketing organizations.
Before the conference, in addition to our conversation about competitive differentiation, I asked Mike Volpe, CMO of Cybereason, to share what he’s learned about how best to operationalize sales and marketing alignment from the marketer’s perspective.
A couple of his best practices:
“If you have big enterprise accounts, you need to know as marketers how those are going.  When you are doing a high volume of more SMB deals, you can look at your reports as a whole.  But in enterprise, you need more qualitative input.”
“One of the reasons marketing doesn’t have enough credibility with sales is that they don’t explain why they’re there and what value they can provide.  When I