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Matt Heinz

The Power of Cohesion: Building the Ideal B2B Customer Experience

Matt Heinz - 20 May 2024

By Maria Geokezas, Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from … [Read more...] about The Power of Cohesion: Building the Ideal B2B Customer Experience

MarTech Moment: Microsoft Clarity

Matt Heinz - 19 May 2024

In this week’s MarTech Moment, we are featuring Microsoft Clarity, a tool I’ve just recently come to know but have been using regularly for our own … [Read more...] about MarTech Moment: Microsoft Clarity

Creating Marketing Program Workflows to Align Teams

Matt Heinz - 17 May 2024

By Win Salyards, Senior Marketing Consultant at Heinz Marketing In large organizations, misalignment of marketing goals and objectives can lead to … [Read more...] about Creating Marketing Program Workflows to Align Teams

Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Matt Heinz - 14 May 2024

By Carly Bauer, Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of … [Read more...] about Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 2

Matt Heinz - 1 May 2024

By Carly Bauer, Marketing Consultant at Heinz Marketing In the first part of this three-part series, I talked about the basics of marketing … [Read more...] about Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 2

Navigating the B2B Maze: Challenges in Marketing to Technical Personas

Matt Heinz - 30 April 2024

By Win Salyards, Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas … [Read more...] about Navigating the B2B Maze: Challenges in Marketing to Technical Personas

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