By Maria Geokezas, Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from … [Read more...] about The Power of Cohesion: Building the Ideal B2B Customer Experience
MarTech Moment: Microsoft Clarity
In this week’s MarTech Moment, we are featuring Microsoft Clarity, a tool I’ve just recently come to know but have been using regularly for our own … [Read more...] about MarTech Moment: Microsoft Clarity
Creating Marketing Program Workflows to Align Teams
By Win Salyards, Senior Marketing Consultant at Heinz Marketing In large organizations, misalignment of marketing goals and objectives can lead to … [Read more...] about Creating Marketing Program Workflows to Align Teams
Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3
By Carly Bauer, Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of … [Read more...] about Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3
Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 2
By Carly Bauer, Marketing Consultant at Heinz Marketing In the first part of this three-part series, I talked about the basics of marketing … [Read more...] about Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 2
Navigating the B2B Maze: Challenges in Marketing to Technical Personas
By Win Salyards, Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas … [Read more...] about Navigating the B2B Maze: Challenges in Marketing to Technical Personas
