By Win Salyards, Senior Marketing Consultant at Heinz Marketing Businesses must remain ahead of the constantly evolving marketing and sales landscape. … [Read more...] about MarTech Moment: Koala
The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?
By Lisa Heay, Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d … [Read more...] about The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?
The Growth Power Trio: Aligning Sales, Marketing, and Customer Success for Maximum Impact
By Maria Geokezas, Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. … [Read more...] about The Growth Power Trio: Aligning Sales, Marketing, and Customer Success for Maximum Impact
A Curious and Terrified Marketer’s Start to AI and Predictive Analytics
By Sarah Threet, Marketing Consultant at Heinz Marketing In grad school, I played around with sentiment analysis: the contextual mining of text that … [Read more...] about A Curious and Terrified Marketer’s Start to AI and Predictive Analytics
Can ChatGPT make a marketing workflow?
By Tom Swanson, Engagement Manager Can ChatGPT make a marketing workflow? To not bury the lead, the answer is: sorta. As with almost everything in … [Read more...] about Can ChatGPT make a marketing workflow?
10 Fundamentals Even Prolific Writers Should Review
By Win Salyards, Senior Marketing Consultant at Heinz Marketing Writers can often get caught in habitual pitfalls. It’s good to revisit fundamental … [Read more...] about 10 Fundamentals Even Prolific Writers Should Review