Decades ago, salespeople could get away with being an expert on their solution and engaging buyers with how that solution will solve broad pains. But … [Read more...] about Domain Expertise Is the New Selling Must-Have
The Mereo Revenue Performance Accelerators Series: DO NOT RELY ON ONE DECISION-MAKER IN THE B2B BUYING COMMITTEE
A recent study by Sales Mastery found the average buying committee has 6.4 participants. Following this research over time, the size has grown — most … [Read more...] about The Mereo Revenue Performance Accelerators Series: DO NOT RELY ON ONE DECISION-MAKER IN THE B2B BUYING COMMITTEE
BARRY WITONSKY WANTS YOU TO FOCUS ON THE FUTURE TO MAXIMIZE GROWTH
Revenue operations (RevOps) is becoming more recognized in organizations, but what does RevOps entail? What does 2025 bring for RevOps leaders? We at … [Read more...] about BARRY WITONSKY WANTS YOU TO FOCUS ON THE FUTURE TO MAXIMIZE GROWTH
New Discovery Call Insights Stack Up Against Sales Decks
Let’s eavesdrop on a recent phone call between a sales manager and her prized sales professional. Sales manager: “We have a new qualified lead that I … [Read more...] about New Discovery Call Insights Stack Up Against Sales Decks
5 Types of Essential Selling Content to Serve Today’s B2B Buyer
In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of help and servitude rather than pushing and selling. … [Read more...] about 5 Types of Essential Selling Content to Serve Today’s B2B Buyer
The Mereo Revenue Performance Accelerators Series: Maintain Control of the Buying Journey
Building credibility and trust with your buyers early in order to guide and shape the buying journey can increase the likelihood of being chosen as … [Read more...] about The Mereo Revenue Performance Accelerators Series: Maintain Control of the Buying Journey
